From San Francisco to the world

Banking For Good.

Market Leaders We Have Transacted With

  • 3M
  • Amazon
  • Autodesk
  • Bain Capital
  • Bregal Sagemont
  • Ever Commerce
  • Francisco Partners
  • FTV Capital
  • GI Partners
  • Golden Gate Capital
  • GSP
  • Insight Partners
  • Intel
  • JMI Equity
  • Charlesbank
  • Leonard Green
  • Level Equity
  • LLR Partners
  • Marlin Equity Partners
  • Norwest
  • PSG
  • Rothschild
  • Serent Capital
  • Silver Lake
  • Sumeru Equity Partners
  • Summit Partners
  • TA Associates
  • Thoma Bravo
  • TPG
  • Vector Solutions
  • Vista
  • WellSky
  • Achieve Partners
  • Advent International
  • Alpine
  • Chegg
  • Deluxe
  • Emigrant Capital
  • Endicott Group
  • Frontier Growth
  • Gauge Capital
  • GoGuardian
  • Grey Lion Capital
  • Gryphon Investors
  • Investcorp
  • Lending Tree
  • Leyaro
  • MRI Software
  • Pamlico Capital
  • Peak Equity Partners
  • Peakspan Capital
  • Personify
  • PowerSchool
  • Primus Capital
  • Quorum
  • Raptor Technologies
  • Renaissance
  • Ridgemont Equity Partners
  • Securly
  • Thompson Street
  • Tritium Partners
  • TrustArc
  • WeVideo
  • Xplor
  • Zynga

Who We Are

We connect transformative technology and bold risk-takers to the capital and partners that amplify their impact.

  • IKONA empowers up-and-coming professionals to shape their future with purpose by equipping them with the tools, vision, and confidence to lead what's next.

  • Advising founders and management teams through their most pivotal inflection points energizes us to bring analytical rigor that honors their hard work and moves the world forward.

  • Our clients are the leaders genuinely transforming their markets and reshaping how industries work. They’ve spent years building something meaningful. Our job is to meet that with the same level of care and conviction, and help them land the outcome their work deserves.

  • Respect for our clients and their work is present at every level, reflected in every detail, and behind every mandate.

  • We are proud to partner with companies that society depends on, whether helping workers flourish, increasing care outcomes, safeguarding data, empowering government and citizens, lowering entrepreneurship barriers, stewarding assets, or optimizing commerce chains and channels.

  • IKONA empowers up-and-coming professionals to shape their future with purpose by equipping them with the tools, vision, and confidence to lead what's next.

  • Advising founders and management teams through their most pivotal inflection points energizes us to bring analytical rigor that honors their hard work and moves the world forward.

  • Our clients are the leaders genuinely transforming their markets and reshaping how industries work. They’ve spent years building something meaningful. Our job is to meet that with the same level of care and conviction, and help them land the outcome their work deserves.

  • Respect for our clients and their work is present at every level, reflected in every detail, and behind every mandate.

  • We are proud to partner with companies that society depends on, whether helping workers flourish, increasing care outcomes, safeguarding data, empowering government and citizens, lowering entrepreneurship barriers, stewarding assets, or optimizing commerce chains and channels.

Impact

Transactions that move the world forward

PikmyKid

Keeping students safe through every school dismissal

Bonafide Medical Group

Improving at-home care adherence for patients who need it most

MediaRadar

Bringing transparency and accountability to advertising spend

HighLevel

Empowering local entrepreneurs to compete with enterprise-scale tools

Dozuki

Equipping frontline and field workers with the training to do their jobs well

SmartPass

Keeping students physically safe across the school day

ServiceFusion

Empowering local entrepreneurs and the field workers who serve their communities

Intelligent Audit

Holding shipping vendors accountable so customers can reinvest savings

Pondera

Recovering taxpayer dollars for legitimate social services

Rental History Reports

Giving property managers the confidence to choose the right tenants

SupplierIO

Building fairer supply chains and the jobs that come with them

Swyft Filings

Putting business formation within reach of every entrepreneur

KickUp

Coaching and developing teachers to reach their full potential

PestRoutes

Empowering local entrepreneurs and the field workers who serve their communities

Eduspire

Protecting kids during the most vulnerable moments of the school day

Appspace

Connecting on-site, remote, and frontline workers to the information they need

PublicRelay

Protecting institutional reputations during moments of crisis

SoftDocs

Lowering costs and safeguarding records for schools and public agencies

Opus2

Modernizing how the world's most complex disputes are resolved

Nymity

Making global privacy compliance accessible to organizations of every size

On-Site

Modernizing middle-market property management for residents and operators

360 Training

Opening doors to careers in regulated industries

Pear Deck

Giving teachers back the time to actually teach

Trusted Employees

Giving employers the confidence to hire the right people

BizLibrary

Building a safer, more skilled workforce through training and certification

GoGuardian

Keeping students safe in their digital learning environments

Ninjio

Equipping employees to be the first line of cyber defense

ServiceAutopilot

Empowering local entrepreneurs and the field workers who serve their communities

PlayPosit

Bringing video-based learning to life for students

Naviance

Opening pathways to college and career for every student

Accela School

Helping school administrators meet data compliance with less paperwork

Freckle

Helping middle schoolers master STEM and reading

Criteria

  • $5–40M

    ARR

  • 30–100%+

    Growth

  • 90%+

    Retention

  • Rule of 40+

    KPI Profile

Strong PMF, growing ICP clarity, nascent GTM — typically with <$30M invested.

Sectors

Helping to provide capital and liquidity to the right entrepreneurs and technology is how society wins

We represent entrepreneurs building the platforms society depends on, from campus security to clinical workflows to civic processes. We call it banking for good.

  1. Education

    [01]
    Improving learning outcomes

    K-12, higher ed, workforce dev

  2. Healthcare IT

    [02]
    Improving care, reducing costs, and increasing transparency

    provider tech, clinical and operational platforms

  3. GRC

    [03]
    Vigilance in physical and digital safety and regulatory compliance

    data mgmt, TPRM, cyber/IT security, AI governance, identity/access mgmt

  4. Govtech and Non-profit

    [04]
    Providing the best tools for those that serve

    civic engagement, NGO, state, local, and municipal tech, fundraising and donor tools, impact mgmt

  5. SMB

    [05]
    Tools to empower entrepreneurs

    payment tech, practice mgmt, field services

  6. Commerce Enablement

    [06]
    Encouraging responsible and efficient trade

    martech, video enablement, media/sports tech

Testimonials

Why they love
working with us

Don't just take our word for it. Read real stories from our clients who have reached their goals with our guidance. The proof is in their success.

  • On top of being great bankers, they also share a mission-driven focus like we do at GoGuardian.

    Advait Shinde

    CEO and Founder, GoGuardian

  • (David) had a comprehensive view on the process and we knew we were in good hands throughout.

    Anthony Showalter

    Co-Founder, Pear Deck

  • IKONA's process helped achieve ~20 offers and an eventual sale to WellSky, a premium HCIT brand.

    Brenden Wilson

    Managing Director, DCA Partners

  • David knew the buyers and market like nobody else we talked with.

    Eric Koefoot

    CEO and Founder, PublicRelay

  • I look forward to working with them again.

    Erich Merrill

    Partner, Miller Nash

  • [IKONA] provided clear direction on process strategy, resulting in an exceptional outcome.

    Esteban Sosnik

    Co-founder, Reach Capital

  • They are relentless in maximizing value for shareholders, no matter how big or small.

    James Muentener

    CFO, MediaRadar

  • David and Charlie [sold] the company at a valuation beyond what shareholders ever fathomed.

    Peter Luba and Dhruv Sringari

    Co-Founders, SmartPass

  • On top of being great bankers, they also share a mission-driven focus like we do at GoGuardian.

    Advait Shinde

    CEO and Founder, GoGuardian

  • (David) had a comprehensive view on the process and we knew we were in good hands throughout.

    Anthony Showalter

    Co-Founder, Pear Deck

  • IKONA's process helped achieve ~20 offers and an eventual sale to WellSky, a premium HCIT brand.

    Brenden Wilson

    Managing Director, DCA Partners

  • David knew the buyers and market like nobody else we talked with.

    Eric Koefoot

    CEO and Founder, PublicRelay

  • I look forward to working with them again.

    Erich Merrill

    Partner, Miller Nash

  • [IKONA] provided clear direction on process strategy, resulting in an exceptional outcome.

    Esteban Sosnik

    Co-founder, Reach Capital

  • They are relentless in maximizing value for shareholders, no matter how big or small.

    James Muentener

    CFO, MediaRadar

  • David and Charlie [sold] the company at a valuation beyond what shareholders ever fathomed.

    Peter Luba and Dhruv Sringari

    Co-Founders, SmartPass

  • IKONA led our transaction to an efficient & timely close, we couldn't be happier with the outcome.

    President, Eduspire Solutions

  • [IKONA's] insights were instrumental in extracting maximum value from every opportunity.

    Robin Alex

    Co-Founder, GoHighLevel

  • David continues to be helpful even after a closed deal. I wouldn't hesitate to recommend him.

    Shaun Clark

    CEO and Founder, GoHighLevel

  • David has been a trusted advisor to us and many of our portfolio companies through the years.

    Steve Wolfe and Nate Grossman

    Co-Founders, Growth Street Partners

  • Having worked with many bankers through the years, I can say that they are some of the best.

    Tim Bechtold

    Partner, Frontier Capital

  • We were extremely pleased with the guidance, deep expertise, and extensive network from IKONA.

    Tony Brubaker

    Co-Founder, Eduspire

  • We are incredibly pleased with the outcome and grateful to have had [IKONA] alongside us.

    Pat Bhava

    CEO and Founder, PikMyKid

  • IKONA led our transaction to an efficient & timely close, we couldn't be happier with the outcome.

    President, Eduspire Solutions

  • [IKONA's] insights were instrumental in extracting maximum value from every opportunity.

    Robin Alex

    Co-Founder, GoHighLevel

  • David continues to be helpful even after a closed deal. I wouldn't hesitate to recommend him.

    Shaun Clark

    CEO and Founder, GoHighLevel

  • David has been a trusted advisor to us and many of our portfolio companies through the years.

    Steve Wolfe and Nate Grossman

    Co-Founders, Growth Street Partners

  • Having worked with many bankers through the years, I can say that they are some of the best.

    Tim Bechtold

    Partner, Frontier Capital

  • We were extremely pleased with the guidance, deep expertise, and extensive network from IKONA.

    Tony Brubaker

    Co-Founder, Eduspire

  • We are incredibly pleased with the outcome and grateful to have had [IKONA] alongside us.

    Pat Bhava

    CEO and Founder, PikMyKid

Leadership

Meet the
Partners

As a 100% partner-owned firm, every detail of every transaction matters to us personally. We've structured our engagements to ensure every client has direct access to an equity partner.

We solely represent companies that we personally believe in and are privileged to serve the lower-middle markets, an ecosystem of technology's most meaningful and rapid innovations.

10+

Years of Partnership

FAQs

Got questions? We've got answers

Everything you need to know about our process, and how we work together.

"Banking for Good" is our thesis that allocating capital to companies solving real problems, and directing liquidity toward the right risk-takers, are practical ways to drive progress for many societal issues. We believe that the companies and entrepreneurs building businesses that matter will also achieve the strongest valuations in a post-AI world.

Our Partners personally research sectors and companies that fit our niche practice, and outreach is driven by each Partner's individual focus areas. We invest substantial effort in maintaining regular dialog with founders, operators, and investors across our sectors, because that's how we build the most relevant and contemporary network for our advisory work.

Nearly all of our work is sell-side, but we're skeptical of the "sell-side only, unconflicted advisor" marketing message that many firms lean on. In practice, most companies raise some level of capital before a liquidity event meaning there are various stakeholder interests in play. Even for bootstrapped businesses, transactions themselves can create conflicts. For example, a specific buyer might offer soft compensation through referrals or additional portfolio mandates to an advisor claiming to be "sell-side only." We'd rather acknowledge the complexity honestly than hide behind a tagline.

IKONA is wholly owned by its Partners, and our Partners work on 100% of the transactions we take on. We treat every mandate as a genuine partnership (it's in our name!), and we only work with companies whose teams and technology we personally believe in.

IKONA advises on three core transaction types: M&A, partial liquidity and secondaries, and capital raises. M&A includes sell-side and buy-side advisory, merger-of-equals, divestitures, and LBOs. Our recap and capital raise work spans minority, 50/50, and majority transactions, as well as bridge financings, growth capital, and direct VC secondaries. Having a broader advisory toolkit lets us uniquely tailor the right structure to each situation rather than forcing every mandate into a rigid process. We are advisors, and not product or process pushers.

Early. Even if a company doesn't explicitly fit the criteria on our website, we like to begin conversations well before a contemplated transaction. Building rapport early gives us awareness of emerging opportunities, and companies a trusted relationship to draw on, when timing becomes relevant.

Given the PE business development model, 100% of our clients have inbound interest, and ~70%+ have offers before we are retained. Our expertise is achieving and closing a deal at the absolute best terms and price possible. Historically, we have been able to increase valuation by ~30%+ when companies have had pre-existing offers.